Post by ChrisK on Dec 14, 2007 21:31:43 GMT -5
I really enjoy dissing Fender for some reasons (hey, this is the U.S., we all hate a winner). 
Mainly because I can. It is deserved in some cases. ;D
I will say, however, that Fender have done a magnificent job of marketing the multitude of models and the attraction of "vintage" better than most, if not all.
While Fender revels in incremental model introduction, people apparently BUY incremental model introductions (ooooh, shiny
).
Fender is a business. They make money by selling many guitars, not by selling some extra-capable guitars. Again, they've done a most excellent job of that.
Their support site for wiring is the best around. While things are not up to date/have errors therein, these errors are easily discernible (to me) and easily forgiven due to the overwhelming utility of their support.
While they don't make their enabling technology available as individual parts (such as the S-1 switch), they apparently do understand the business concept of selling a $1,200 guitar instead of a $12 switch.
So, congratulations Fender, you do deserve the success that you've gleaned.
And my appreciation.
Mainly because I can. It is deserved in some cases. ;D
I will say, however, that Fender have done a magnificent job of marketing the multitude of models and the attraction of "vintage" better than most, if not all.
While Fender revels in incremental model introduction, people apparently BUY incremental model introductions (ooooh, shiny
).Fender is a business. They make money by selling many guitars, not by selling some extra-capable guitars. Again, they've done a most excellent job of that.
Their support site for wiring is the best around. While things are not up to date/have errors therein, these errors are easily discernible (to me) and easily forgiven due to the overwhelming utility of their support.
While they don't make their enabling technology available as individual parts (such as the S-1 switch), they apparently do understand the business concept of selling a $1,200 guitar instead of a $12 switch.
So, congratulations Fender, you do deserve the success that you've gleaned.
And my appreciation.
... just not for me. 
