New SG "Zoot Suit" model

[newey]

This new Gibson SG model is somewhat innovative. It features birch-ply construction, with the plies individually dyed to different colors before being bonded into an SG body. No paint is used.

Gibson SG Zoot Suit model

Now, you may think these are butt-ugly. I thought so at first, but as I look at it more, the look is starting to grow on me a bit. It definitely has a bit of that '60's "acid flashback" look to it.

This, I predict, will be one of those "you either love it or hate it" looks- it is distinctive, certainly.

In addition to looks, its pickups also have "Ceramic V" magnets, which are said to exhibit "high intrinsic coercive force". I think this means that these are really really magnetic magnets.

[ChrisK]

The '60s.

Hmm, if you remember the '60s (like if you remember Woodstock), you probably weren't there.

It features birch-ply construction

I think that I remember a group from the '60s that believed in (or collected) wood outhouses. It may have been called the Birch John Society.

[wolf]

It's good to see that Gibson is finally concentrating on the important aspects of the electric guitar.

Rather than wasting their time with frivolous pursuits such as coil cut switches, series parallel switches, .33 µf capacitors to prevent electrocution, Gibson has chosen to listen to their customers.

[newey]

It may have been called the Birch John Society.

GOL

(groaning out loud)

Gibson has chosen to listen to their customers.

Well, they did bring the list price in at just under $1200, competitive with an Am Std Strat. So they were listening to the customers that voted with their wallets to buy something else, rather than pay Gibby's prices.